Unirac Story

Peter Lorenz has been with Unirac since 2011.  With 30 years of deep experience in the electric power sector and solar industry, touching all positions across the value chain, he brings a unique point of view to his role as CEO.   

At Unirac, Peter is passionate about helping Unirac’s customers make solar better and building a great place to work for all team members. His leadership vision centers on assembling an exceptional team and creating the conditions for each member to develop and reach their fullest potential.   

Outside of work, he continues to give back to the community in hopes that New Mexico will be a better place where families choose to live and raise kids. He helped start a charter school for middle school children in the South Valley and actively serves on the Board of Directors of the Greater Albuquerque Chamber of Commerce’s and the Board of Trustees at Manhattanville University.  Peter works out almost every morning, enjoys meditating and is seen cheering on his two kids at sport events. 

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Sean Linn has been part of the Unirac team since 2017, bringing over two decades of experience in operations and supply chain leadership. His career spans multiple industries—including solar, consumer goods, high-precision optical equipment, and apparel—ranging from early-stage startups to global Fortune 500 companies. His diverse background has shaped a practical, solution-focused approach to building scalable systems and high-performing teams.

At Unirac, Sean focuses on fostering a culture of collaboration, continuous improvement, and accountability. He’s deeply committed to empowering individuals at all levels to grow their capabilities and contribute meaningfully to shared success while reaching some of their personal goals.

Beyond work, Sean leads a full and service-oriented life. He’s a proud father of four, mentors engaged couples through his local Catholic parish, and volunteers with St. Vincent to support those in need. When it’s time to recharge, you’ll find him outdoors—camping, hiking, biking, or simply enjoying nature with his family.

As Senior Vice President of Sales at Unirac, Ryan leads revenue generation strategy and drives the company’s go-to-market execution. With over 25 years of experience building high-performing sales and marketing teams, he brings deep expertise in hardware and software solution sales through reseller channels.

Before joining Unirac, Ryan held senior leadership roles at Avigilon and Motorola Solutions, where he led North American sales for video security and access control. His background in technology sales, combined with degrees in marketing, sales, information systems, and business administration from Ball State University and Baylor University, supports his focus on delivering customer-centered growth.

In his role as Vice President of Supply Chain, Matt focuses on the end-to-end management of Global Operations and Supply Chain for Unirac. He oversees a team that ensures products are available and delivered on time to customers with a high level of product quality and consistency.

Matt has over 25 years of experience in Operations and Supply Chain with over 20 years of progressive leadership experience across multiple companies/industries. His foundation in Operation Management comes from Miami University, and he’s further honed his skills with APICS certification in Production and Inventory Management and a Six Sigma Green Belt

As the General Counsel, Andrew oversees the legal function at Unirac. He serves as a critical thought partner and counselor to Unirac’s executives and leadership team. Andrew is focused on building a robust IP portfolio in the industry, working with our customers and partners to navigate tax credits and execute win-win agreements, efficiently managing dispute resolution and continually improving legal processes within the organization.

In his role as Vice President of Commercial and Industrial, Brandon focuses on Unirac’s support of the C&I segment. He not only supports great products, but a knowledgeable business development team, great field support, project design support by real people, software tools, and structural engineering.

Brandon brings 15 years of product development experience, including 13 years in the solar industry. He holds a bachelor’s degree in mechanical engineering and an MBA. His background spans over product development, engineering solutions, and service delivery across Residential, Commercial and Utility-scale solar, providing a well-rounded foundation for his current leadership role.

Ezra leads product strategy and innovation at Unirac, driving the development of scalable, market-ready solar mounting solutions. With leadership experience at SunPower, Sunrun, and across aerospace, manufacturing, and building materials, he brings a cross-industry perspective that sharpens Unirac’s ability to anticipate and meet the evolving needs of solar professionals.

He leads cross-functional teams focused on customer-centered innovation—designing intuitive, field-proven systems that simplify installation, reduce labor, and deliver consistent performance across residential and commercial projects. Under Ezra’s guidance, Unirac continues to lead not just as a hardware provider, but as a complete partner throughout the solar project lifecycle.

Krishna began his journey at Unirac in 2010 as a Product Development Engineer, wearing multiple hats across product design, supply chain operations and process improvement. In those formative years, he combined hands-on engineering with cross-functional collaboration to streamline workflows and drive product innovation.

With his passion for advocating continuous improvement over results, he spearheaded the launch of Unirac India in 2019 as a strategic hub and set out to replicate best practices of global outsourcing across quality, culture and career-opportunity. At Unirac, Krishna’s vision pivots around empowering teams to realize their full potential, foster an impact-driven and inclusive work culture and mentoring emerging leaders to take on future challenges. Under his leadership, Unirac India grew from the ground up into a Centre of Excellence. Today the organization has scaled up into broader talent ecosystem with 300+ direct professionals pioneering Unirac’s Planset Design as a service offering. His approach to leadership emphasizes long-term sustainability over short-term wins, team trust over hierarchy and empowering young leaders over relying solely on experience.

During his free time, he enjoys meditation and wellness retreats and loves probing about evolving technologies that help ideate new perspectives and point of views. He strongly believes in making people realize their true potential. Krishna’s journey from being an engineer to the founder of a thriving India arm reflects not just personal ambition but a deeper purpose to build an organization that combines technical excellence with human values and proves that “Better Solar Starts Here” is not just Unirac’s slogan but a living philosophy.