Solar mounting might be a technical job, but it’s a service, nonetheless. In spite of this, solar installers often underestimate the power of customer perception. This invisible force greatly impacts your business, more than you might realize, and neglecting it can have far-reaching consequences. As a result, having in-depth access to the ongoing flow within the industry becomes critical. These perceptions directly affect businesses and the industry; after all, installers act as a primary touchpoint for customers.
The power of perception becomes clear when we consider a customer who is excited about switching to solar, enticed by lower bills and environmental benefits—an ideal scenario, right? Not quite; while installing rooftop solar may appear to be a straightforward choice or even an easy decision for clients, the reality is far more complex.
According to a report by Campaign for Accountability, many solar customers feel that they receive subpar craftsmanship from solar companies, which leads to increased financial implications for them. This disconnect between the perceived benefits and the reported reality paints a worrying picture for the industry, including your business. Addressing such concerns head-on is crucial toward building trust and shaping a positive perception.
So, where do we start? There is no question that installers play a centralized role in the solar project, directly overseeing critical phases in the installation process. However, one crucial element often gets overlooked: the engineering quality of the solar mounting system. Despite accounting for a small portion of the total project cost, the racking system has an inherent function to play in the overall viability of the solar project.
Consequently, while you may pride yourself on delivering top-notch designs, layouts, and installations, it is essential to scrutinize the engineering, design, and testing standards of the solar mounting systems themselves.
Consider these compelling reasons that support the prioritization of better engineered solar mounting solutions:
According to a podcast by Solar Power World, the solar industry is witnessing a trend towards smaller, lower-profile roof-mounted solar panel attachments. This shift includes a growing demand for open-channel and rail-less mounting systems, aiming for more aesthetically pleasing and potentially leak-proof installations. While such advancements may seem lucrative, they also raise certain concerns about safety and quality assurance—are testing standards used by manufacturers keeping up?
The answer, unfortunately, is not a simple yes. Existing testing procedures, designed for traditional roof settings, may not adequately assess the unique challenges posed by innovations like direct-to-deck attachments, leaving a gap in safety protocols. This gap can create potential risks if manufacturers rely solely on the bare minimum standards for testing methods.
As Ryan Estrada, technical program outreach manager at Unirac, noted, the prevailing test standards in the industry are geared towards connections into rafters, hence not fully aligning with the evolving practices of deck attachment. Common rafter-attached test standards, such as ASTM 7147 for establishing allowable loads of joist hangers and 1761 for testing mechanical fasteners in wood-based materials, exhibit limitations when applied to direct deck attachments.
Furthermore, a race toward better design and connection strength claims can be deceptive. While low-profile systems appear user-friendly, their installation can introduce new complexities that would not come to light without proper testing.
The lesson here is that controlled laboratory testing, while valuable, may not encapsulate the comprehensive safety and quality standards of the product in real-world scenarios. For instance, full-scale testing for direct-to-deck attachments conducted at Unirac’s facility revealed that solar panel roof attachment connections aren’t the only failure mode when considering the complete load path through the roof in adverse conditions. Therefore, it becomes clear that the lack of extensive real-world testing data on newer systems makes it challenging to fully evaluate their long-term viability and durability.
To address this challenge, manufacturers need to reassess their testing protocols and invest in more comprehensive testing methodologies that better simulate real-world conditions. This might involve conducting field tests or simulations that account for variables such as weather, structural stresses, and long-term wear and tear.
Nico Martinez, senior product manager at Unirac, emphasized a few findings from comparative testing with competitors, particularly concerning direct-to-deck attachments. These findings highlight two fundamental issues with the tests that some of the competitors are conducting:
Solar racking manufacturers must understand that while meeting building codes is given, a stricter and more holistic engineering approach is critical for reliable solar mounting systems. Cutting corners on quality and relying solely on basic lab tests—testing in settings that do not represent an actual roof and operating tests that force a failure mode in a certain way—can backfire in the long run, leading to roof damage and even safety hazards. Such failures, if not addressed early, can severely damage the reputation of the solar industry as a whole, hindering its growth and eroding customer trust.
“Once roof failures start happening, it’s not just bad for our company—it is bad for the entire industry,” stressed Nico Martinez.
The solar industry must make a deliberate and unified effort to implement higher engineering standards. The answer is to simulate the absolute worst-case scenarios, adopt stricter internal standards, exceed building code requirements, and conduct rigorous field testing for diverse environments. Manufacturers can proactively ensure the safety, reliability, and longevity of their racking products by going above and beyond what is necessary. It is okay to be conservative if it ensures the safety of the customers. Understand that while there may be pressure to prioritize cost-efficiency or speed to market, the potential repercussions of compromised quality far outweigh any short-term gains.
Given that solar modules have a design life of 25+ years, it becomes a necessity to engineer mounting solutions that last and not only endure but outlive diverse environmental conditions.
However, generic testing methods, like a typical ASTM D7147 test configuration, will not expose the potential vulnerabilities that could arise in real-world scenarios. That is why Unirac undertook comprehensive testing to find extensive insights into roofing failure, such as:
Great product engineering can eliminate most product defects early on, while rigorous product testing can set technical benchmarks in order to produce high-quality products that are safe to install. This sets the standard for Unirac’s approach.
Here’s how Unirac achieves this:
The Benefits:
Recent weather data shows a rise in the frequency and intensity of severe weather events, painting a rather concerning picture. These broader climate change trends will pose significant challenges for the solar industry, particularly concerning roof mounting solutions.
There is no doubt that innovation is crucial for the industry’s advancement, but it must be coupled with rigorous and comprehensive testing. Mounting solutions need to be meticulously evaluated to ensure they can withstand the evolving weather patterns brought about by climate change. Controlled laboratory testing methods will not adequately capture the real-world impact. Thus, necessitating shift from a minimum-standard approach to rigorous product development and testing.
“We are not just making solar mounts and systems; it is an ecosystem that ties in with building and construction,” asserts Ryan Estrada.
Ultimately, it is a company’s ethos that guides its approach. Compliance with standards and product development practices can vary among organizations. While some may view minimum standards as sufficient, others strive for excellence. Companies will have to acknowledge that compliance alone may not be sufficient at some point in the course of time. Solar technology still has significant growth potential, and as it grows, it will result in a steady increase in industry standards and customer expectations that go beyond mere compliance.
Sign up to stay up to date on developments with Domestic Content.