Elevate your brand
During these difficult times, partnerships have never been so important. Unirac is here to offer support. We recognize that solar companies of all sizes are the solar heroes on the front line making solar happen every day. They are out there as essential businesses helping homeowners go solar during this crisis.
Better Solar Starts Here is the perfect way to explain why we launched our Certified Installer Program earlier this year. It is designed to be an asset to our installation partners. Our program focuses on appreciating our partners and helping them amplify their brand through enhanced installer training, specialized marketing, and sales assets that can help boost consumer confidence in the market. The 2019 EnergySage Installer Survey revealed that half of the installers surveyed find customer acquisition to be the largest barrier to growth and 42 percent of installers cite the lack of trained labor as the second-highest barrier. The survey revealed that one in five installers points to the importance of online customer ratings and professional certifications for increasing business. As it turns out, Unirac’s Certified Installer Program is designed to address all these concerns.
Enrollment and participation in the program are not requirements for installing Unirac products. We are dedicated to offering support and assistance to all Unirac installers. However, certification is a more programmatic way for us to ensure installer training, sales, or marketing support. Through the program, Certified Installers will be able to use their certification status to assist in their marketing efforts and differentiate themselves. We aim to assist installers to achieve their sales goals, by boosting confidence and giving peace of mind to consumers. The installer can brand themselves as a CIP professional and provide confidence to a homeowner by presenting their certification from the manufacturer they are installing. Racking and attachments are, after all, the foundations upon which the array is built. Additional peace-of-mind can be offered to the homeowner that their system is registered with the manufacturer and is backed by our 25-year, fully transferrable warranty. Homeowners receive the benefit of knowing that Unirac’s Certified Installers are not only trained by our professional Installer Sales Specialists but that we admit them to the program based on consumer and business reviews and longevity in the business.
Certification enrollment is simple. Register on Unirac’s website at https://unirac.com/certified-installer/, your company will then receive a short survey for our team to review and get back to you with your company’s status in the program. Tier status is determined by installers’ business reviews, installation experience, quality assurance, compliance policies, safety policies, installed capacity, and percentage of Unirac usage on residential projects. After classification, we introduce you to your dedicated team: your Unirac Sales Account Manager and Installer Sales Specialist. We then walk you through the onboarding using the Certified Installer Website, start scheduling training and demos for your install crews and sales team, and look at current ways we can best assist your company with your current marketing needs and sales goals.
You can also find our recorded CIP informational webinar here: https://attendee.gotowebinar.com/recording/4872359740785117708
Please contact us at (505) 462-2163 or firstname.lastname@example.org for questions about the program. We look forward to working with you and continuing to raise the bar for PV installations.
Become a Unirac Certified Installer